FARAH

A rich association with the youth cultures and style tribes of the past 50 years now sees the brand adopted by today’s creative icons of music, TV and style. Uniquely it captures both the youth style set and the older menswear market reminiscent of the brand’s original 1970’s impact.

This premium menswear brand has its roots in the USA, but Farah’s present and future is British. Founded in 1920 as a workwear brand, the original Farah slack trouser made from hopsack canvas became a real hit with British style tribes in music and fashion during the 1970s. For the Mods, Casuals and Rocker-billies of the 1970s through to the Britpop artists of the 1990s, Farah was the brand of choice and the famous Gold F a badge of honour.

A man wearing Farah looks effortlessly stylish. Aimed at the 18-45+ men’s market, Farah is committed to quality, fit and detailing, making menswear simple with a combination of well-cut classics and must-have fashion forward pieces.
Where the temptation in fashion is to add and embellish, Farah removes the unnecessary - only the most considered branding elements make the cut. Detailing calls on the simplicity of FARAH’s visual identity redesign by London agency POST, who redrew the iconic F with a contemporary precision. The custom Farah pin applies the modern F ‘strikethrough’ to selected eyewear pieces, functioning as a counterpoint to a traditionally vintage-inspired detail. Each piece carries the high-polish F badge positioned externally as a signature, as with the apparel pieces.
Everyone’s style is different, so Farah eyewear colours reflect the classic apparel staples Farah Navy, Asphalt, Bordeaux, Evergreen, Black Ink, allowing men to dress well without trying.