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Miyosmart lens example hoya

WOLF Eyewear releases MiYOSMART Cubs frames



Any new product launch is exciting, and our latest Cubs collection is no different. We create #eyewear that children love, with comfortable, colourful, and stylish glasses that they’ll want to wear. However, this launch is even more special. As part of our #design process, we’ve worked in partnership with HOYA to create select models that will support their myopia management spectacle lenses - MiYOSMART. That’s why we’re over the moon! It’s a great #partnership that pairs fabulous design with leading spectacle lenses that fit perfectly to benefit myopic children.

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Merry Christmas

Happy New Year


As we get ready to close up for 2020 summer holidays we reflect on the year that has been.

2020 has been a worldwide disaster for all and I'm sure we can all agree 2021 has to be better.

Thankyou to all our loyal customers for their amazing support once again.

To our suppliers far and wide, you have gone above and beyond to make sure we can supply and for that we thank you.

Merry Christmas and a Happy New Year from Phoenix.

Just a reminder we will be closing on the 24th of December until the 11th January


William Morris

Gallery Collection



                         BY WILLIAM MORRIS LONDON

We are delighted to announce a new and very exciting exclusive collaboration with a world-renowned art organisation: The William Morris Gallery. With the resurgence of William Morris prints and fabrics, the timing could not be more perfect to come and experience the on trend world of the original William Morris. 

Beautifully crafted from metal with acetate highlights, each pair of William Morris Gallery frames will be named after each coordinating pattern, with elegant design details that reflect the individual classic motifs from the iconic William Morris original prints. 

Book an appointment with us to view the new collection and experience the true concept of GREAT British eyewear. 



Woody's Barcelona

New member of the Phoenix family



Woody's is a young and innovative brand, known for the use of wood in all its creations. 

Developing products with unique designs and made with highest quality. 

Wood inspired eye-wear for Nerds, Freaks, Animals, Showmen, DJ´s, 

Surfers and Superheroes who inspired fashion nowadays.

We are so excited to bring this stunning collection to NZ and look forward to showing you what all the fuss is about!!