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About Phoenix Eyewear

In early 2009 Mark Collman, Peter Nicholls and Deb Lake joined their knowledge, skills and passion for the optical industry to form Phoenix Eyewear Ltd. Initially working with two key international partners they started on the path to their combined dream of supplying NZ independent optometry with excellent product at affordable pricing, backed with outstanding after sales service.

On the 1st August 2017 Mark Collman became the principal of the business after purchasing Peter and Deb’s shares. Shortly after, Phil Wilson became a Shareholder of Phoenix Eyewear. This was always their plan and a very natural progression for the business. Phoenix Eyewear will continue to partner with like-minded industry leading designers and manufacturers to offer the most comprehensive range of eyewear relevant to the local market

Phoenix Eyewear’s small but highly dedicated team have a great deal of pride in the brands we represent, respect for the optometry market we service, and strive to continue to offer great product, a high level of service, support and commitment at all times, but also importantly listening to the needs of our business partners in this ever changing optical environment.

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Phoenix eyewear team photo

Meet The Team


Mark Collman



Bill Devereaux



Phil Wilson

Business Development Manager

Photoplaceholder 1

Louise Tetlow

Customer Service


Christine Tindall

Customer Service